Top 5 Reasons Your Small Business Needs a Marketing Consultant

Top 5 Reasons Your Small Business Needs a Marketing Consultant

I’ve been there, I know. Networking to meet new people, bring in new leads, onboard new clients, invoicing, paying bills, scheduling meetings. Not to mention actually getting client work done.

I also know that you wouldn’t change it for the world. The sense of freedom that comes from owning your own business, getting your life back, and succeeding doing something you love is hard to deny. The high you get from it all seems to carry you from day to day, week to week.

Eventually, however, entrepreneurs can face burn out and empty tanks. Creativity dries up and motivation to dig a little deeper tends to wane and the stress of long term sustainability feels overwhelming. Yes, I know it well.

The small business owner can take solace in knowing that he is not alone. There is hope and help to those who seek it.

In order for the small business owner to stay strong and break through to the other side, he needs help. Sources of help take the form of professional services that remove the weight of a particular repetitive task off the shoulders of the owner and into capable hands.

Some examples:

  • Bookkeeping

  • Marketing

  • IT Support

  • Administrative

  • Housekeeping

  • Inside Sales

From experience I can tell you that the first three are the highest in priority, since they require specialized skills that not all business owners possess. From a marketing standpoint, consider the following:

  1. Do you currently have a marketing strategy, plan, or content calendar?

  2. Is your marketing being pushed out to your specific target market?

  3. Does your brand represent you or your business?

  4. Are you able to promote the business through digital media (email, social media)?

  5. Are you able to spend quiet time in white space thinking to plan your strategy?

I suspect I know the answers to most or all of these. A marketing company can pull these crucial pieces together for you and with you. You will have a real partner who is looking out for your success.

If you would like a free 30 minute consultation with Leap Year Marketing to discuss any or all of these items, please click here to schedule a time. You can also call 603-344-8843 or email me directly at joanne@leapyearmarketing.com.

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